Exotic Juicy Tutti Frutti
Silly Citrus Sunset in the Pacific
Santa Barbara New Car Scent

'Deodorants Games'. 2011. Methaphors for commodified brand enhancers, each image takes its title from a variety of car air freshners named extravagantly to stimulate the imagination. The reference to these artificial fragances is not just a comment of the deodorant industry. Conceptually, it plays on the current necessity of creating one's own, personal brand, especially in the realms of the social media.